I
can’t get enough of the new ATT&T’s “It’s not complicated” ad campaign of
children being interviewed by an ATT&T spokesperson. The agency responsible
for this hilarious and genius campaign is BBDO, whose goal is to “deliver the
world’s most compelling commercial content.”. I loved that the ads are not too
serious, and provide a certain realness consumers want to see. BBDO has been in
business since 1891; and began with merging of George Batten’s Company in 1928,
with BDO (Barton, Durstine & Osborn). Some of their well known clients
include Foot Locker, American Red Cross, Starbucks, ATT&T, FedEx, Bayer,
REI, SC Johnson, and Hormel.
Check out the BBDO Website responsible for this amazing campaign
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