Gender inequalities litter ads, but is it OK? I am conflicted with the notion of whether gender, socioeconomic, and racial inequality have any place in advertising. Is it ever right to be inappropriate and offensive? I am a bit embarrassed to admit that offensive and inappropriate humor I often find to be hilarious. Am I wrong for thinking this? I think that adevrtising wouldn't be what it is, wouldn't be as effective if it didn't include some kind of controversy. I see it like focussing energy away from seriousness and negative stigma. It's like laughing when you are nervous, or telling a joke when you are sad. It's like a coping mechanism.
We all know that SEX SELLS. But why? Women are constantly objectified and the focus of attention, but I think it's important to consider the fact that masculinity is also treated like commodity.
Pretty sure this is not how women go about eating a sandwich. Sexually suggestive much?
Ahhh.... good ol' fashioned advertising, with blatant gender biases at play. "The Chef" is the mixer, or the husband. Here, the woman gets no credit for being the chef, she gratefully and graciously credits her husband and her mixer. Thankfully we know better than to circulate ads like this in this day and age. Now we use more subtle nuances to create a very similar effect. Or we bombard the consumer with images of sex such as the American Apparel ads I have included.
No comments:
Post a Comment